Sunday, November 18, 2012

Concept


I see more and more websites popping up. I laughed a little at reading this portion of the chapter because they have literally run out of websites that they have to change the ending. You can have .co versus .com. It really is an effective way to communicate as long as you do it right. You can have a flashy website and people will completely miss the point of the message. Website should be informative if you are serious about your business; unless of course your business is something silly. It is definitely more economical to have a website, but there are other downsides. It is more difficult to advertise solely a website. Most people still use a television ad to get people to go to the website. Its almost comical though… You spend money on a television ad and put your website on it; a medium that was meant to be cheaper than television advertising.



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